Agencies Optimistic About New Business Opportunities, Will Take More Aggressive Approach

Roughly 7 in 10 agencies believe that the number of new business opportunities this year will increase relative to last year, a step up from 60% who responded that way last year, according to [download page] survey results from RSW/US. Those opportunities won’t come without competition, though – and as a result, the vast majority of agencies will get much (47.9%) or somewhat (38%) more aggressive in their approach to winning new business. (more…)